E-Commerce Performance Marketing Specialist (Shopee & TikTok) - Jakarta

Are you a data-driven marketer with a passion for e-commerce growth? We’re seeking a Performance Marketing Specialist to lead high-impact campaigns on Shopee and TikTok, optimizing ad spend, analyzing performance metrics, and driving measurable ROI. In this role, you’ll work closely with our e-commerce team in Private Advertiser to create and execute high-performing campaigns, ensuring our ads deliver maximum impact and conversion. Based in Cengkareng, Jakarta, you’ll be part of a dynamic team driving growth and innovation in the digital marketing space.

As a Performance Marketing Specialist, you’ll be responsible for managing and optimizing our ad campaigns on Shopee and TikTok. You’ll analyze performance data, identify trends, and implement strategies to improve campaign effectiveness. This role offers the opportunity to work with cutting-edge tools and platforms, and to contribute to the success of our e-commerce ventures.

📋 Tanggung Jawab Pekerjaan

• Manage and optimize ad campaigns on Shopee and TikTok, focusing on maximizing ROI and conversion rates.
• Conduct A/B testing and analyze performance data to identify trends and opportunities for improvement.
• Develop and implement strategies to enhance campaign effectiveness, including audience targeting, ad creatives, and bidding strategies.
• Monitor and report on campaign performance, providing regular updates to the marketing team.
• Collaborate with the product and design teams to ensure ads align with business goals and brand guidelines.
• Stay updated with industry trends and best practices in performance marketing.
• Utilize tools like Google Analytics, Meta Ads Manager, and other relevant marketing platforms.
• Participate in team meetings and brainstorming sessions to drive innovation and growth.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in performance marketing, with a focus on e-commerce platforms like Shopee and TikTok.
• Proven track record of managing and optimizing ad campaigns to achieve business goals.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Proficiency in using marketing tools and platforms such as Google Analytics, Meta Ads Manager, and others.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Creative thinking and problem-solving abilities to develop innovative marketing strategies.
• Familiarity with e-commerce platforms and industry trends is a plus.

🛠️ Keahlian

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